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JANUARY 2026

Decline Pauses at 48.1%

January 2026 ended two straight months of decline. The suspension share edged up 0.7 points to 48.1%, and suspension threads rose 8% to 2,778 as forum activity picked back up after the holidays.

By GBP Sherpa · Published · Updated · Data: 5,779 Google Business Profile Community forum threads

Key Takeaways

  • In January 2026, 48.1% of the 5,779 threads posted in the Google Business Profile Community forum were about suspensions (2,778 threads).
  • That is 0.7 percentage points higher than December 2025 (47.4%).
  • The busiest day was January 27, 2026, with 134 suspension threads.
  • Only 9.3% of January's suspension threads received a recommended answer on the forum.

January 2026 by the Numbers

5,779
Total Threads
December: 5,410
48.1%
Suspension Rate
Up from 47.4% in December
2,778
Suspension Threads
+8.3% month over month
+0.7
Point Change
vs December 2025

Weekly Breakdown

Suspension threads by week, January 2026
WeekSuspension threadsTotal threadsSuspension share
Jan 1–75701,19647.7%
Jan 8–145571,22445.5%
Jan 15–216591,34449.0%
Jan 22–287131,43549.7%
Jan 29–3127958048.1%

Weekly suspension share ranged across 4.2 percentage points in January. The final period covers only the last days of the month.

January Findings

Where the Trend Stands

January's suspension share is 34.9 percentage points below the October 2025 peak of 83.0%. It rose 0.7 points from December 2025.

MONTHLY SUSPENSION SHARE
MonthSuspension threadsShare
October 20253,91083.0%
November 20253,33055.7%
December 20252,56447.4%
January 20262,77848.1%

What Suspension Threads Mention

Share of January's 2,778 suspension threads whose title or original post mentions each topic, compared with December 2025. Threads often mention several topics, so shares add up to more than 100%.

Topics mentioned in suspension threads, January 2026
TopicShareThreadsvs December
Verification92.8%2,579-0.5 pts
Appeals & reinstatement80.8%2,246+4.8 pts
Reviews59.5%1,652+1.2 pts
Address / service area51.2%1,4210.0 pts
Business name34.6%960-2.0 pts
Video verification19.0%529+5.6 pts

Busiest and Quietest Days

The most suspension threads came on January 27 (134 of 237 threads, 56.5%). The fewest came on January 11 (42 of 111, 37.8%).

Weekdays

103 suspension threads per day · 48.6% share

Weekends

57 suspension threads per day · 45.9% share

Few Threads Get an Answer

Only 9.3% of January's suspension threads received a recommended answer on the forum. Most suspended business owners posting there don't get a resolution path from the thread itself.

Don't Wait on the Forum

If your profile is suspended, document your business details and prepare your appeal evidence before submitting a reinstatement request.

Methodology: counts come from Google Business Profile Community forum threads posted in January 2026, tracked by GBP Sherpa. A thread counts as suspension-related when its title or content matches our suspension keyword detection. Topic shares use keyword matches on the thread title and original post.

Questions About the January 2026 Report

What was the Google Business Profile suspension rate in January 2026?

48.1% of threads posted in the Google Business Profile Community forum in January 2026 were about suspensions: 2,778 of 5,779 threads. That compares with 47.4% in December 2025.

Were GBP suspensions going up or down in January 2026?

Up. The suspension share rose 0.7 percentage points from December 2025, and suspension threads changed +8.3%. The share is 34.9 points below the October 2025 peak of 83.0%.

Where does this GBP suspension data come from?

GBP Sherpa tracks every thread posted in the official Google Business Profile Community forum. A thread counts as suspension-related when its title or content matches suspension keywords. Figures are grouped by the date each thread was posted.

Is Your Profile at Risk?

2,778 suspension threads in one month means suspensions are still common. Audit your profile and make sure it meets Google's guidelines.