October 2025 marked one of the most intense periods for GBP suspensions on record. Our analysis of 4,100+ support forum threads reveals an alarming pattern that affected thousands of businesses.
October 2025 saw the highest suspension rate we've recorded - 83% of all support threads were about suspended or disabled profiles. This was significantly higher than the 56% rate seen in November.
October followed the typical pattern of Wednesday being the highest volume day for suspension threads. Businesses discovering suspensions after the weekend rush dominated mid-week support requests.
Despite the surge in suspension threads, the response rate remained dismal. Most businesses posting in October were left without actionable guidance, with average reply counts staying around 1.2 per thread.
The October spike suggests Google may have rolled out stricter enforcement or algorithm changes that caught many legitimate businesses in the crossfire.